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zimmerli
precision market entry
Luxury brands often think entering a new market is about visibility. Get the product into as many stores as possible, buy some ad space and hope the name carries weight. But Zimmerli, Switzerland’s most luxurious underwear label, needed a different approach when it came to the UK...
Björn Borg
From Flatlining to £4.5m turnover
By the mid 2000s, Björn Borg was coasting on heritage. A legendary name in sportswear, but in the UK and Ireland, the distribution business was running out of gas. Sales were flat, operations messy and the market had moved on..
Björn Borg
bringing the legend back in store
By the mid-2000s, Björn Borg’s UK presence had lost its spark. The product was good, the heritage unmatched, but on the shop floor it was flat. Consumers walked past the racks without a second glance. The brand needed more than a new sales strategy..
zimmerli
the two year exit play
In the world of luxury, Zimmerli is whispered about as the finest underwear brand on the planet. Handcrafted in Switzerland, the product was unmatched in quality, but in the UK, it had no foothold. No distribution. No story. No presence...
Björn Borg
reconnecting with customers through in store activations
Numbers mattered, but culture mattered more. If Björn Borg was going to mean anything in the UK, it needed to reconnect with people emotionally, not just financially. That meant putting Björn Borg himself back in the story..
sand
from ground zero to +£8M
The first move was retail. Not just where SAND could sell, but where it could build reputation. Factory outlets to drive volume, flagship retail spaces to build brand recognition. Alongside this, we set up full operational frameworks: logistics, staffing and sales structures designed to scale quickly..
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