Zimmerli wasn’t like other brands we worked with. Its product wasn’t chasing trends. It wasn’t fighting for attention in the fast fashion churn. It was slow, precise and meticulous. The challenge in the UK was to translate that into a story that resonated in a fast moving, competitive market.

We leaned into the narrative. The brand’s Swiss craftsmanship became a key part of the storytelling, every stitch framed as deliberate, every fibre as chosen. Campaigns didn’t need to shout; they needed to convey quiet authority.

“Zimmerli is luxury at its purest, you don’t sell that by talking louder than everyone else. You sell it by making people lean in closer.”

The storytelling strategy made Zimmerli stand out precisely because it felt different. In a market oversaturated with volume and noise, its restraint was refreshing. It wasn’t underwear as utility, or even as fashion. It was underwear as art.

By anchoring Zimmerli in story as much as in product, we gave the UK market not just a new brand to buy, but a narrative to believe in. That narrative created the context that made the brand worth more at exit than at entry.